PRODUCT MANAGEMENT UI/UX & GRAPHIC DESIGN

Esther Mensah-Brown

Product Manager & Designer

I turn complex, multi-stakeholder workflows — trade logistics, sprint cycles, brand systems — into products people can actually use. Based in Accra, Ghana.

Open to Remote Opportunities
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Overview

Product thinking, backed by a design eye

I'm an experienced product manager with a strong background in Agile product development, roadmap planning, and functional specification writing — paired with hands-on skill in UI/UX and graphic design, data visualization, and presentation design . That combination means I can define what should be built, help design what it looks like, and communicate why it matters to stakeholders. My work spans B2B agri-tech supply chains, telecom and FMCG brand campaigns, B2B2C e-commerce, SaaS platforms, and freelance brand identity — always aimed at user-centered outcomes that also move business metrics.

How I work

My product thinking process

The workflow I run for every product, from a first messy requirement to a shipped release.

01 · Discover

Understand the problem

Dig into stakeholder needs, existing workflows, and market context before defining scope — turning ambiguous asks into a clear problem statement.

02 · Define

Roadmap & requirements

Translate discovery into prioritized roadmaps and functional specs — writing clear requirements and user stories in JIRA that engineering and design can build from.

03 · Deliver

Agile execution

Run sprints and scrum ceremonies, coordinating product, design, and engineering so the team ships aligned, on schedule, and without surprises.

04 · Validate

UAT & iterate

Lead UAT, surface gaps before launch, and use data and stakeholder feedback to shape the next iteration.

I lean on AI-augmented workflows (ChatGPT, Claude) throughout this process — to accelerate research, sharpen requirements, and speed up UX/UI concepting.

Career changelog

Release history

My career, read the way I read a product: as a sequence of shipped releases.

v4.0
Product Manager ● current
Complete Farmer · Dec 2024 — Present
  • Lead product strategy for a B2B agri-procurement and supply chain platform serving organizations sourcing crops locally and internationally.
  • Simplify complex trade, logistics, fulfilment, Incoterms, documentation, and delivery workflows into intuitive buyer experiences.
  • Manage roadmaps, define requirements in JIRA, and lead cross-functional sprint delivery.
  • Led the company website redesign to better communicate the brand's value proposition.
v3.0
Senior Product Manager / Engineering Lead — Project Mgt.
Rancard Solutions Ltd. · Nov 2022 — Dec 2024
  • Led technical planning, execution, and optimization of top brand campaigns.
  • Managed customer onboarding and engagement across major products.
  • Defined product roadmaps and feature prioritization aligned to market needs.
  • Led scrum meetings and coordinated design, development, and product improvements to meet deadlines.
v2.0
Product Manager
Rancard Solutions Ltd. · Sep 2020 — Oct 2022
  • Defined product vision, roadmaps, and Agile feature implementation.
  • Collated requirements, moderated scrum meetings, and analyzed sales data to drive platform improvements.
  • Led sales and marketing for a new commerce platform — onboarding five brands.
GHS 1M first-year sales 5 brands onboarded
v1.1
Freelance Designer ◐ ongoing branch
Design Portfolio · Apr 2018 — Present
  • Build sustainable brands for startups — logos, marketing materials, and digital assets (flyers, social media, banners, billboards).
  • Design presentation templates and user interfaces.
  • Oversee consumer product branding across stationery, food, and other industries.
v1.0
Associate Product Manager & Software Analyst ● initial release
Rancard Solutions Ltd. · Jun 2019 — Aug 2020
  • Managed three social recommendation projects, using Postman API queries to generate product catalogs for third-party stores.
  • Integrated and enhanced the Shopify Dashboard frontend using the Shopify Polaris framework.
  • Implemented new report metrics on an existing Angular-based Management Portal.
Toolkit

Stack

Product & delivery

Jira ClickUp Trello Notion Confluence Draw.io Miro

AI assisted workflow

ChatGPT Claude

Design

Figma Sketch Adobe Photoshop Adobe Illustrator

Workspace

Google Workspace Microsoft 365
What I do

Capabilities

Product strategy, requirements, UX/UI, visual communication and agile delivery — bringing clarity from problem definition through execution.

Product strategy & roadmaps

Turning ambiguous, multi-stakeholder problems — trade documentation, logistics, fulfilment — into prioritized roadmaps, clear JIRA requirements, and shipped sprints.

→ Complete Farmer, Rancard Solutions

Brand & visual identity

Building sustainable brand systems for startups — logos, marketing collateral, social assets, and packaging across stationery, food, and other consumer categories.

→ Freelance, since 2018

Data & presentation design

Analyzing sales and product data, then packaging insight into high-impact presentations and dashboards that stakeholders can act on.

→ Rancard Solutions
Recognition

Certifications & awards

2021

Female Developer of the Year

Ghana Ladies In Tech (GLIT)

2024

Women in Ministry Leadership Certificate

Ascent College

Ongoing

Licenses & Certifications

Full list on LinkedIn

Education

Background

University of Ghana, Legon
BSc Computer Science
2015 — 2019
Achimota High School, Ghana
Science, WASSCE
2012 — 2015